Promotion and tenure criteria must reward DEI and health equity work. Doing so credits service largely provided by historically minoritized faculty and faculty committed to public scholarship and community-engagement. In 2021, Indiana University-Purdue University Indianapolis’ faculty senate overwhelmingly approved a new path to promotion centered on DEI, legitimizing DEI as a discipline and in service to communities and the institution. Similar work is underway at Rutgers/New Jersey Medical School and other institutions. Our goal is to present a session that offers key data, but most importantly faculty case-studies as examples of ways that DEI has been integrated by faculty seeking promotion and tenure, as well as examples of faculty submitting dossiers through this DEI-centered pathway. We will also offer examples of DEI-centered criteria and evidence supporting areas of excellence. Lastly, we will discuss the institutional process for proposing, engaging, approving, and implementing this major policy. Participants can expect a rich conversation with examples, as well as materials to either launch conversations at their own institutions or incorporating DEI into their dossiers for promotion and/or tenure.